*This post contains referral links to our preferred CRM and marketing automation system partner; Infusionsoft. Signing up for Infusionsoft using our links will not cost you any more than the normal subscription price but Infusionsoft may compensate us for referring you. If you would like assistance choosing and implementing a marketing automation tool please contact us.
Marketing automation has been around for years, and with good reason. The advent of technology has seen brands succeed time and time again, and as time has passed and branding evolved, so too has the technology improved. Here are some of the benefits you can expect when you implement a modern marketing automation solution for your business.
Improve your sales
A marketing automation solution is probably one of the best ways to improve your sales strategies and can help you send out automated emails that keep you top of mind with your customers, help keep your client base informed about sales specials, and even provide coupons and discounts to help convert one-off visitors to repeating customers.
With the abundance of automation platforms available, you can expect to find a solution that fits perfectly with the way your business works, which means your marketing efforts sound sincere and less robotic. A great platform will also enable you to develop, monitor and fine tune content strategies that inform and engage with your customer base while keeping your brand’s voice consistent across various channels.
Better customer onboarding
With the right platform, you can automate your email sending capabilities to supercharge your sales and marketing strategies. Think about sending abandoned cart reminders, thank you emails for purchases and even a customer referral program that you only have to implement, and monitor from time to time.
Get in contact with past customers
Seeing as you can specify and create unique mailing lists, you can create a list that targets previous customers that haven’t engaged with you in a while, enticing them with unique specials. Or you can encourage them to engage with you on social media, all aimed at making one-off clients return to your business. Now you can provide them with a well-crafted, hassle free reason why they absolutely have come back.
In short, an automated marketing platform can provide you with all the tools to create, implement, and monitor your sales and marketing strategies in such a way that you don’t have to spend hours dealing first-hand with the strategy, but only have to sit back and monitor. Make your marketing work smarter for you!
If you are unsure which platform to choose, or how to implement yours, feel free to contact us for some advice.