How To Get The Tripadvisor Ratings Your Business Needs
It’s quickly become apparent that if you are part of a business that actively engages with travellers, be they local or international, you should be on TripAdvisor.
However, we realise not many business owners know how they can get their TripAdvisor rating to go up, so we’ve written a couple of pointers you should keep in mind when using the site.
How TripAdvisor works
Before we can get to what you should do, you should first understand how TripAdvisor ranks the businesses that use the site. Much like Google, TripAdvisor determines rankings via algorithm, that focuses on the following:
- Your score, meaning the rankings your receive from guests, and how recently they were made.
- The number of reviews your attraction has received. In this case, more is better.
- How frequently guests rate your business. Here more frequently is obviously also better.
Reach out to other businesses
Now that you understand TripAdvisor’s algorithm a bit better, you should start seeing that the site rewards both quantity, and quality of reviews of your attraction. A great way to get more feet at your door is to let local and international agents know that you exist, and understand your unique offering to your travel industry.
Get your visitors to review
As you’ve by now gathered, getting more reviews is great for your TripAdvisor rating, and there are various ways you can get your visitors to review. Think about getting an automated email service set up that asks visitors to review after their stay. You can also consider giving discounts for reviewers, and always make sure to respond to the reviews given, it goes a long way to show that you are committed to your guest’s happiness.
To find out more about succeeding with TripAdvisor, please don’t hesitate to contact us today!
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