Today’s travellers are more sophisticated than ever before. They have a wealth of accurate information available at their fingertips, and understand the world around them. Communicating to them involves being able to create honest, personalised content that offers more than a hard sales push. After all, it takes just a few Google searches for them to compare prices and offerings. This means that the days of sales-heavy copywriting is over, and has been replaced by persuasive marketing that aims to add value first, above all else. Travellers no longer want to just read about an amazing trip. They want insider tips, recommendations, humorous stories, and much more.
If your travel, tourism, or leisure business wants to truly harness the power of written content then it needs to make content writing a core part of its marketing strategy. This is a service that Deep Blue Digital is happy to offer.
What is Content Marketing and why does your business need it?
Content marketing is a strategic marketing tactic that is all about creating and distributing valuable, relevant, and consistent content to your target audience and search engines. The online space is filled with content, but not all of it is relevant or useful, and the relevant and usefulness of your post content can drastically impact your ranking in search engines.
Today, your average customer is more likely to research a potential service provider, destination, or product, using the internet, than they are by any other means. What will catch their attention is relevant, quality content that is specific to their travel experience, and that can be easily consumed and shared across social media. Creating content to fit these needs a sure-fire way to get your business to stand out from the crowd, as it allows you to showcase what your business (and your business alone) can offer customers.
How Deep Blue Digital can help you
It doesn’t matter which marketing tactics you are using in your marketing strategy and plans, you will always need great content. At Deep Blue Digital, we understand that often our clients don’t have the time, workforce, or expertise to create high quality content at the speed and amount required for consumers and for SEO. To assist you with this, we have a team of experts who write your content for you, will help you to publish that content, improve your search rankings, maintain a high standard of quality content, engage with customers, and save you time, so you can focus on your business.
Our content services are priced per project based on the number of words, content type, scope and complexity. We can also offer recurring projects such as monthly blog posts or PR articles.We offer content creation and copywriting including:
- Blog posts
- Website content
- Email marketing
- Landing pages
- Press releases
- Lead magnets
- SEO rewrites
- Graphic design
To find out how Deep Blue Digital can supplement your current marketing strategy with content writing (or take charge of your marketing strategy) we encourage you to get in touch with us today.