Do you operate a business in the travel industry? Then you’ll know that when it comes to reaching customers, the process starts long before they set foot in your doorstep.
Increasingly, all customer interactions are becoming digital in nature, creating a demand for businesses that use fully-integrated, multi-channel marketing strategies that deliver real results and integrate social media marketing, mobile friendly content, online reputation management, and customised deals, all towards creating a unique value proposition target audience will pay attention to.
Why does your business need travel marketing?
In the past, people would choose travel destinations based on past experiences or word of mouth, as well as through colourful magazine or newspaper adverts. This would be followed by a visit to a travel agent to view brochures before a destination was chosen. At this point, travel was still relatively expensive and not something easily accessible to the average person, and only a handful of large travel, tourism, and leisure companies dominated the industry.
Today, travel is more affordable and is easily accessible for people of all ages. Modern travellers rely on online reviews, aspirational influencers, and social media imagery to narrow down their choices and expect value-added multimedia content that engages and excites them long before they finalise their decision. With competition being higher than ever, modern travellers expect much more from their travel organiser of choice, and won’t hesitate to switch to another business that offers a better deal, time-saving tools, or added convenience.
A one size fits all marketing approach won’t cut it if you want to stay ahead in the industry. You’ll need a bespoke marketing strategy that’s dependent on your business objectives, and which is perfectly aligned with your business goals and target audience. This is exactly what Deep Blue Digital provides.
The Deep Blue Digital Approach
When you approach Deep Blue Digital for assistance with the marketing needs of your business, we’ll take stock of your current marketing activities through a comprehensive audit, taking into consideration what results you’re currently experiencing. We’ll then compare this to your desired outcomes in terms of lead generation, sales, brand awareness, and more. Once we have made the comparison we will offer practical, actionable advice and recommendations on changes that you can make to your current marketing strategy and tactics in terms of how they’re meeting your key business goals.
If you’re happy with our recommendations, we’ll draft an action plan with achievable goals and clear deadlines that’s perfectly in tune with what your business would like to achieve. It will feature the best combination of online marketing tactics to reach your desired target audience. We’ll then work with you to bring your bespoke marketing plan to life, and make your brand shine online.
One of the key advantages of online marketing is that it is measurable, so once you have your marketing channels and campaigns in place, we will use the data generated to troubleshoot any problems and further improve your outcomes. In terms of deliverables, it really is that simple!