Running A Social Media Contest? Here’s How You Can Win Your Followers Over, Every Time
It should be more than a contest
Yes, the driving force behind this marketing activity is a contest. However, it is also a great way to get the attention of potential customers, which means you should tailor your message to appeal to the target market as a whole. That way, even when the contest is over, you will have gotten the attention of a wider group than just the entrants.
Then, during the competition, try to align your prize to a popular event that is related to your business. This can be anything from business class tickets to a destination, to VIP entrance to an exhibition. In short, make sure your prize is valuable to your target market.
Make sharing easy and rewarding
Seeing as you want to get the most out of your contest, it is vital to incentivise the sharing and liking of your contest posts. However, don’t make it too difficult to enter. For example, your chances of getting more entrants to a Facebook competition will be much higher if the entry requirement is a simple share. A competition that requires a friend tag, a share and a comment will deter many, and hamper the contest’s success.
If you have developed a landing page for your competition, make sure that the fields are easy to complete, and that sharing is straightforward and transparent.
Show the winner and follow up with your audience
Whatever you do, be sure to show your audience that a winner has been chosen for the competition. No one likes to be taken advantage of, and seeing that the competition is closed and that a winner was fairly chosen in an unbiased way will help to create trust in your followers for your brand.
A great way to build on this trust is to think about offering a discount or reward for all entrants, which can be easily done if you required entrants to provide their email addresses.
If you need any help with creating a contest that will win over your social media following, contact us today for expert marketing help.
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