Public Relation Approaches You Can Take To Get Your Business Noticed
Stay on top of (local) trends
No matter where you are in the world, chances are that people are following the latest online trends, whether they are international or locally-inspired. This is one of the best ways to grab the attention of your potential customers! Think about how your business can tie into tourism trends, or sporting events that will draw crowds. Remember to not just tie into the trend, but make it work for your business as well. For example, if there’s a big sporting event in town, and you own a brewing company, think about hosting a best-dressed fan competition.
Local media is your friend
Social media influences, bloggers, and traditional media outlets can be one of the best ways to get the word out about your business. Better yet, by following and engaging with the local media online you can develop a professional and valuable relationship with them. Once you have that in place, think about inviting, for example, a popular local blogger (related to your industry) to come and visit your business, and maybe give a write-up about his or her experience.
Get your info in place
The two approaches above will only work if you have all the necessary information in place for people to reach you online. This means that your website should look great, your social media profiles are active and that your branding shines throughout.
You should also keep in mind that more often than not, PR writers will need more information than what’s available on your website, which means that developing a press kit will save you a lot of time, and last-minute stress.
If you have any questions about these PR approaches, or how to get your business’s online presence ready to take on the online world, don’t hesitate to contact us!
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