Tanora is a luxury, eco-friendly beach accessories brand based in Australia.
The project involved growing the brand awareness of Tanora and their products on social media, with a focus on Facebook and Instagram. Targeted growth was concentrated in ecofashion and travel accessories and tactics included; running contests, original content creation and photography, influencer/blogger outreach, hashtag research and strategy and engagement with followers.
Key marketing objectives:
- Consistent, high quality posting on Facebook and Instagram
- Creation of images for use in social media
- Increase engagement on Facebook and Instagram
- Online support of offline events on social media
- Increase website traffic from social media.