How To Digitally Market Your Local Small Business In Brisbane
Digital Local Business Marketing in Brisbane
Susan runs a small Brisbane business called Susan’s Cake Creations, which makes wedding cakes, and she has just decided to use digital marketing to increase sales and profits. First off, she creates an attractive, informative website where visitors can learn about her business or get in touch with her. Susan’s speciality is creating gluten-free wedding cakes – something few Brisbane bakers offer. She makes sure that these keywords feature on her website so that when someone searches for ‘gluten free wedding cakes, Brisbane’ her website appears on the first page of the results.
Susan also wants locals looking to contact her to easily find her details and operating hours. She creates a Google Business listing that will appear in search results, showing that Susan’s Cake Creations is open from Monday to Sunday, from 8 am to 5 pm. It even links to Google Maps, so that a person viewing the listing on their phone or desktop can get detailed directions in a single click. Susan approaches a few clients for reviews, which they provide. She can now add these ratings to her listing, as a great form of social proof.
Susan now has put into place medium-to-long-term strategies that will help grow her small business for the foreseeable future. However, the business enters a slow month, so she decides to boost her short-term sales. Enter Facebook. Facebook ads let Susan target future Brisbane brides using page likes and other online activity to gauge interest. She can target them with adverts offering a discount if they place an order before a certain date.
These are just some of the many tools that any small business can use. Ideally, a digital strategy would be created that integrates all the elements to help meet a goal in a certain time period. To do this properly, it helps to get a full-service digital marketing agency to execute everything for you from start to finish. That way you can focus on running your business while they help grow it in a measurable way.
Did the above sound like something you want to apply to your business? Contact us today and let’s make it happen.
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