6 Easy Ways to Increase Your Page Speed
Page speed is really important to keep users engaged on your website; no one likes to sit around waiting for a page to load, they give up and try another site probably one of your competitors which is definitely not what you want. Google also keeps an eye on site speed and bounce rate when ranking pages in their search engine results pages (SERPs), so if you want to improve your search engine optimisation (SEO) you need to make the effort to increase your page speed.
However, if you’re not techy or a web developer then this sort of stuff probably fills you with fear and dread! Do not panic! We’ve pulled together from our experience the best and easiest ways you can make a difference to your website speed without being a tech genius.
Before you start reading our easy ways to increase your page speed; first use the following tools to check the speed of your website and take note of the results so that you can compare your speeds before and after following these tips:
- Pingdom Website Speed Test – Pingdom records in seconds how long your page takes to load, you want this to be under 2 seconds.
- Google PageSpeed Insights – Google scores your page out of 100, you want your score to be as high as possible.
Now you have your site speed stats to hand; try these 6 easy ways to increase your page speed:
Remove any deactivated plugins you are not using and reevaluate those you are using but don’t need. You can use a plugin like P3 to analyse the performance of other plugins and try to get rid of the slowest loading ones that you don’t really need, or if you need the functionality try to find a replacement plugin that performs better.
- Compress your images
Try to compress your images as much as possible before uploading them to your site, without compromising on quality. You can also use a plugin to compress images as you upload them to your site such as WP Smush.
- Optimise Your Home Page
Your home page is likely the page your visitors go to first so it makes sense to make this your fastest page. Unfortunately usually this is the opposite; you cram all the good stuff onto the home page thus slowing it down. Look at what you can remove in terms of links, images and excess content so that there isn’t as much to load.
- Change Your WordPress Theme
Some themes are just slow and it’s tricky to do anything to fix them, consider changing your theme. We love Divi from Elegant Themes for example. This is slightly more tricky, so you may want to ask a web developer to help you transfer to the new theme.
- Using a Caching Plugin
Caching basically saves parts of your site so that they don’t have to be downloaded from the server again every time a user visits the page. You can install a free plugin such as W3 Total Cache that performs caching for you.
- Evaluate your hosting provider and product
Depending on your provider and the service you have, some elements may be affecting the speed of your website. Where is your site hosted, compared to the majority of your visitors? Asia, America, Europe? Are you using a shared hosting or your own private server? Speak to your provider about their options and compare with other hosting providers, you may be able to get a better deal and speed up your site with a company like Bluehost.
Hopefully you have successfully sped up your site with some of these handy tips; comment below and tell us how much your site speed has improved.