How to Improve Local SEO for Your Destination or Tourist Attraction
Most businesses know that SEO is an important digital marketing tool and that it constantly needs to be revisited and re-tweaked to keep up with Google’s algorithm changes. Recently these changes have focused on local business listings and area specific searches in order to better meet user needs. Keep reading to find out why improving your local SEO is so important for your business, and how you can apply it to your marketing activities.
Local SEO enables your business to better sync with Google Maps so that people searching for your site can get directions at a touch of a button. It also takes into account that many searches are occurring on mobile devices and that proximity-based results are the kind of results that users want.
So how can you make local SEO work with your overall efforts, so that you rank better, and have potential customers find you more easily?
The first thing you can do is to make sure your business’ contact details (including your name, address and contact numbers) are consistent across platforms and business directories, as well as your websites schema markup, title, and meta description tags. This should be present in your site’s HTML so that it can easily be picked up by search engines. Where required, you should ensure that your chosen business category has all the necessary details, and provides specific directions. For example, listing your business as being in ‘travel’ tells potential customers nothing, but stating that you’re in ‘seaside accommodation’ is much more helpful.
You can also ensure you have a robust and up to date profile on travel-specific sites like Yelp and TripAdvisor, which is also a great way to get reviews. Keep in mind that there is no sure-fire way to guarantee positive reviews, but every review is an opportunity for you to engage with customers in a way that shows that you care about your business. To get more reviews, you can think about offering small discounts to get customers to provide a review.
Back to your local presence: Where possible, add high-quality imagery and content featuring geotargeted terms and keywords for backlinks and linkbuilding purposes. This content can also be shared with local news outlets and on social media.
This might all seem a bit overwhelming to implement, and you might be wondering where to begin. We suggest letting us help you with a local search engine optimisation audit. Once you know where you stand, you can focus on making improvements.
Have Your Say…
Deep Blue Digital © 2018. All rights reserved