Every entrepreneur wants their business to succeed, but when you don’t offer a typical product or service, it’s challenging to find marketing advice that applies to you. Running a gym or fitness studio means that you’re trying to secure several repeat clients and that your interactions with them are more focused on the long-term than the short term. Marketing can be a powerful tool in keeping your gym or studio booked and busy 24/7, so here are some tips on how to use it.
Have a Concrete Goal
Decide if you want to generate an amount or to increase bookings by a percentage. If you’re newly established, you’ll want people to notice your gym or studio and make a booking. If you’re looking to improve monthly profits, you’ll need to introduce higher priced or premium gym or studio classes for certain clients. On the other hand, if you want to increase bookings you could offer a discount for those who book several classes in advance. Different end goals will require different strategies.
Partner With Related Organisations
Partnering with another business is a great way to increase the value of your client offering in a meaningful way. Co-marketing opportunities with businesses offering vitamins, supplements, fitness equipment, clothing, smoothies and coffee are all good ideas. For example, customers at a café could be promised discounted sessions at your gym or studio if they purchase an expensive menu item, and you could offer returning gym-goers a free drink if they complete a certain amount of sessions.
Lay Down A Challenge
People respond well to challenges, and when it comes to fitness and weight loss the stakes are high. Offer clients the chance to compete for prizes by attending a time-limited gym or studio program, with the person experiencing the most weight loss or greatest physical improvement being crowned the winner. This ties in neatly to social media and provides plenty of content for Instagram and Facebook.
These are just a few ways that you can use marketing to reach your gym or studio’s fitness goals. Of course, don’t forget that you will need to have specific goals in the first place, as well as a strategic plan to meet them!