WHAT IS DIGITAL MARKETING? HOW IS IT DIFFERENT FROM REGULAR MARKETING?
Digital marketing is mostly any marketing activity that is online i.e. PPC, social media, email, SEO, website design, etc
Traditional marketing is generally viewed as offline activities such as; events, direct mail, print advertising, TV, radio etc.
Most agencies offer one or the other, although within your marketing strategy any activities should be aligned.
WHAT IS IT LIKE WORKING WITH A DIGITAL MARKETING AGENCY?
Different agencies work in different ways. However, most likely you’ll be given an Account Manager as your single point of contact. They will manage briefing sessions and keep you updated month on month with the progress of your campaign.
DO I NEED SEO?
The short answer is yes. Do customers use Google to look for products and services? Yes. Do you want those customers to see your business when they are looking for those products and services? Yes.
SEO involves on-page and off-site tactics such as link building, find out more about SEO in our blog post SEO 101 for travel businesses.
Content marketing and social media are also important in the effectiveness of a search engine optimisation campaign.
WHAT SOCIAL MEDIA NETWORKS SHOULD I BE USING?
The ones your customers are using! You need to be prioritising the social media platforms that your target audience is using and those that are best aligned to your business and marketing objectives. For example are you wanting to increase brand awareness using Instagram or generating leads from Facebook advertising.
HOW DO I GET MORE SOCIAL MEDIA FOLLOWERS?
When clients ask this question first, alarm bells ring! There is nothing wrong with using follower numbers as a broad metric to measure your success on social media. However, it should not be your objective.
Having more followers does not necessarily equate to more sales. In fact, you could have fewer but higher quality, more targeted followers and achieve more conversions.
Concentrate on engagement, traffic and conversions and less on follower numbers for real social media success.
HOW MUCH DOES SOCIAL MEDIA MANAGEMENT COST?
Outsourcing social media management can range vastly in cost. It’s important to ask what is included in your SMM service. Basic services start from around $500 per month and range through to sophisticated services for multiple profiles at tens of thousands per month.
Deep Blue Digital offers comprehensive social media management packages from $650 per month.
HOW MUCH DOES AN SEO AGENCY COST?
The average cost of outsourcing your search engine optimisation starts from around $1000 per month and scales up into the tens of thousands depending on the size of your business, your mark and objectives.
Deep Blue Digital offers SEO packages starting from $1000 per month.
HOW MUCH SHOULD I BE PAYING FOR A NEW WEBSITE?
The average cost of a website design and development is between $2000 and $15000.
It’s important to ask your agency what is included in your project. Most don’t include any content, you will be expected to deliver all necessary content. Some may only include development and expect you to do the design.
Deep Blue Digital can provide website design, development and content creation as is necessary to your project.
HOW MUCH DOES COPYWRITING COST?
The cost of outsourcing copywriting ranges from around $50 to $200 per hour. On average copywriters charge between $80 to $150 per hour. For junior, inexperienced copywriters or freelancers you can pay as little as $25 per hour, however this is your brand we’re talking about and cheap, poor quality content will not cut it when it comes to engaging with your customers or for improving your search rankings.
Deep Blue Digital’s content writing services start from $80 per hour and are priced based on the number of words, complexity and scope of the project in hand. Contact us for a quote.
HOW MUCH BUDGET DO I NEED FOR FACEBOOK ADS?
Facebook advertising can be an effective and affordable lead generation tool for many businesses. You can start Facebook advertising with as little as $5 a day. We recommend you budget a minimum of $500 per month, but as with any lead generation activity the more budget you can put towards it the more leads you should gain.
I TRIED FACEBOOK ADS, BUT IT WAS A WASTE OF MONEY, CAN YOU DO IT BETTER?
The key to a good Facebook ads campaign lies in having a great offer, setting the right objectives, targeting and A/B and split testing your ad copy and imagery. It takes experience, time, daily optimisation to run an effective campaign.
Many businesses try boosting posts and are disappointed with the results. The problem with this is that Facebook sees your objective as post engagement NOT conversions or website traffic. You’re never going to generate leads from boosting a post.
Contact us to learn more about our Facebook lead generation services.
HOW MUCH BUDGET DO I NEED FOR GOOGLE ADWORDS?
The budget you will need for Google Adwords depends on the keywords you are targeting. This can be calculated using the Google Keyword Planner Tool. Alternatively, we can estimate this for you, request your free Google Adwords Audit here.
I TRIED GOOGLE ADWORDS, BUT IT WAS A WASTE OF MONEY, CAN YOU DO IT BETTER?
To get the best results from PPC/SEM or Google Adwords you need expertise, experience, time and effort.
Most businesses that fail with PPC are usually missing a couple of these things. You need some experience in Adwords plus putting the effort in to test your ads and optimise your campaigns.
Contact us to learn more about Google Adwords campaigns.
CAN I AFFORD TO WORK WITH A DIGITAL MARKETING AGENCY?
Generally speaking most digital marketing agencies work with client’s who have a budget of several thousands per month. However, we work with businesses large and small with varying budgets and can usually offer a strategy to fit with almost any budget size. Contact us for a quote.
I DON’T HAVE ANY BUDGET
Doesn’t this mean that your current marketing strategy isn’t working for you? It helps to have a good sized budget, however we can work with almost any budget size.
IF YOU DESIGN AND DEVELOP MY WEBSITE DO I OWN IT?
I ALREADY HAVE A WEBSITE, WHY WOULD I NEED A NEW ONE?
The majority of clients who approach us already have a website of some sort. However, usually they are looking for more bookings or they feel their current website or marketing activities are letting them down. Use our check list to see if your website contains the must have elements of a winning website.
HOW OFTEN SHOULD I BE UPDATING MY WEBSITE?
For most companies their website is like their top salesperson. It’s the place where customers go to find out more about your business, products and services, to contact you and make purchases. Just like you would invest in a great sales person, you should be investing in your website and making sure it is high quality and converting effectively.
ARE THERE ANY LOCK-IN (MINIMUM LENGTH) CONTRACTS?
Yes, our contracts are minimum 6 months. With the exception of our web design and copywriting services which are offered on a project basis.
SHOULD I BE USING EMAIL MARKETING AND MARKETING AUTOMATION TOOLS LIKE HUBSPOT, MAILCHIMP, ETC.?
Marketing automation tools are built to help you automate your processes. These will save you time in your marketing but you still need someone to design your campaigns, write your emails, run testing and track and optimise. They should complement and help your marketing team.
CAN YOU USE OR INTEGRATE WITH MY EXISTING EMAIL MARKETING SOFTWARE? (MAILCHIMP, ACTIVECAMPAIGN, LEADPAGES, ETC?)
WHERE ARE YOUR CLIENTS BASED?
Our clients are based all over the place! The majority of our clients are located in Australia, New Zealand, the UK and the USA. We deal with clients via email, Skype and phone.
CAN I READ REVIEWS OF YOUR WORK?
Absolutely, we have online reviews on Google and Facebook. You can also view our testimonials and case studies here.
DO YOU HAVE CASE STUDIES OF YOUR WORK?
Yes, visit our testimonials page to view case studies.
DO YOU OFFER FREE DIGITAL MARKETING AUDITS?
Yes, we can offer free online marketing audits for Google Adwords, Social Media, Instagram, SEO, Web Design and Page Load Speed. Please contact us to request a free audit.
DO YOU HAVE SALES PEOPLE WHO CAN SELL MY PRODUCTS AND SERVICES FOR ME?
No, we don’t provide that service, although our marketing campaigns do generate qualified leads who are usually much easier for your sales team to convert into customers.
DO YOU PROVIDE MARKETING CONSULTANCY AS WELL AS MARKETING SERVICES?
Yes, we offer standalone marketing consultancy sessions at $147 per hour. Schedule your session here.
DO YOU OFFER DIGITAL MARKETING TRAINING?
Yes, we can train your team in various areas of digital marketing via Skype.
We are also in the process of launching our ‘6 STEPS TO MARKETING SUCCESS’ online course for small businesses. Stay tuned!