Facebook for Travel & Tourism Businesses
Why your Travel Business needs Facebook
Facebook is an important marketing and sales tool for any business, but for the travel and tourism industry it is essential. Facebook affects consumers at every stage of their decision making, as travel decisions are heavily influenced by recommendations from other people; 52% of Facebook users say that their friend's photos inspired their travel plans. Click To Tweet
The power of targeting on Facebook means that you can target the right people, at the right time, in the right place and on the right device with personalised messages; 50% of travel brands say that their bookings have increased due to having a presence on Facebook. Click To Tweet
What should you use Facebook for?
- To engage and interact with customers on a deeper level to build relationships and trust, promoting an ongoing dialogue which drives results.
- To retarget people, based on their interests and itineraries, who have previously visited your website or mobile app but have not yet made a booking.
You may have heard that organic/free engagement on Facebook is dead – Facebook uses algorithms to determine the content shown to users and so it is less likely that your page followers will see your content. How to combat this? Use Facebook ads. You can read more on the basics of Facebook Ads in another post here.
You may be sceptical of using ads, but research shows that ads on Facebook receive 2.85 times more click throughs than organic posts. That and the immense power of the targeting available means that you really can target that ‘perfect’ customer by demographics, interests and behaviours. Many large travel brands have seen success with Facebook ads such as; Thomas Cook, Intercontinental Hotels, Qantas, Club Med, Skyscanner, Flight Centre, Shangri La, Cathay Pacific, Tourism Queensland, TUI, KLM, Hostelworld and more – read some of Facebook’s travel industry case studies here.
Tips for Facebook Marketing Success
- Know your audience inside and out – Facebook is most effective when your message is personalised and you’ve pinpointed the right targeting
- Post consistently – it doesn’t matter how often you post, as long as it is consistent and provides value to your audience, 1 quality post per week is better than 1 average post per day.
- Aim for engagement – Facebook is all about engaging with your audience, create content that interests and adds value to your customers and encourage 2-way communication.
- Use conversion based Facebook ad campaigns – use ads to point users to relevant pages on your website with lead generation in mind.
Start Marketing on Facebook now and Boost your Travel Business
Facebook is an invaluable tool to travel businesses, you can engage with your ideal customers, build relationships and increase sales.
Are you using Facebook to market your business? Let us know in the comments, how are you using it, what success are you seeing so far?
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