Facebook Dynamic Ads for Travel Businesses
If you’re not sure how these ads work, we’ve put together some info that will show you what they are, and how you can use them for your business:
What they areFB's Dynamic Ads automatically show adverts to people who’ve previously demonstrated interest in your business. Click To Tweet
Facebook’s Dynamic Ads for Travel allow you to automatically have your adverts shown to people who’ve previously demonstrated an interest in your business but didn’t complete a transaction. The kind of behaviour that could trigger this ad would be, for example, if someone visits your website looking for hotels, but fail to make a booking, or if someone books a flight through your site and didn’t book a hotel and car rental at the same time.
These dynamically generated adverts go beyond prompting users to revisit your website and instead provide them with date and price specific details on everything from flight inventory (according to the route) to your current accommodation availability and features which can include offering upgrades and other upselling and cross-selling incentives.You can even go so far as to define certain details such as the star rating your accommodation has received, and whether it’s a bed and breakfast or inn. You can then place this information together to create a single optimised travel offer that will include up to date pricing and availability information.
Make it work for your business
Dynamic ads let you generate adverts that will appear across devices and trigger automatically to reach the right people with the right offers, at the right time. All you have to do is set up a single campaign.
By retargeting and engaging with people who’re better matched to what you have to offer and excluding those that aren’t, you can increase sales and decrease your cost per booking with better overall outcomes than you would enjoy with traditional Facebook advertising. When you consider the fact that Facebook allows you to reach almost 2 billion users (with a further billion accessible through its audience network) you can see exactly how useful a tool like this can be.
If you’re interested in getting started with Facebook Dynamic Ads for Travel, Deep Blue Digital can assist. For more information, get in touch with us today.
Related Tag: Travel Marketing Services
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