Email Marketing provides an effective way to nurture your database through the sales process. The best way to do this is through a series of targeted, on-message marketing emails.
Why is Email Marketing important in the travel industry?
72% of consumers say that email is their number one source of brand communication, it is a great way to reach your target audience.
Email presents opportunities to engage with your customers and grow your business but it can be challenging to grab their attention with the volume of emails being sent. An effective email series and great copy writing is needed to stand out and engage recipients.
What’s included in our Email Marketing services?
Our Email Marketing services and are offered on a project basis. You can expect your Email Marketing service to include:
Set up a database in Mailchimp (if the client does not already have their own tool)
Creation of email template
Set up of list
Importing contacts where applicable
Set up of automation series with up to 3 emails (can be increased if needed)
Success in Email Marketing ultimately means nurturing your database of leads into sales. The effectiveness of your email marketing campaigns can be measured by open rates and click through rates.
Email Marketing works best when used as part of your marketing strategy and plan. You should consider using other complementary marketing tactics alongside email campaigns such as; SEO, social media, Facebook advertising, Google Adwords, conversion optimisation and content marketing.