Easy Ways to Increase Direct Bookings
While there’s plenty of information available online on how businesses in the holiday industry can increase bookings, few resources offer you advice on how digital marketing can leverage this in the short term. Yes, SEO and social media attracts attention and improves your search engine rankings over time, but there are ways to create a short-term booking boost that can be used, including the below:
1. Have an easy to navigate, mobile friendly siteEnsure that your booking system is mobile-friendly. Click To Tweet
Ensuring that your booking system is mobile friendly is probably one of the most important things you can do to get both a short and long-term gain from your website. It will make it easy for mobile visitors to stay on your site, and encourage them to book your services on the go. Also, you should make sure that your website is easy to navigate, and that the steps leading to booking are intuitive and require minimal effort on the part of the browser.
2. Have an email database
Even a basic amount of information about past customers can be put to good use. For example, you might notice that certain guests have attended an annual conference in the past and booked a stay at your hotel or rented a car. You could use this information to offer them special group booking rates or a discount if they refer a friend.
3. Collect contacts
Never pass up an opportunity to request contacts from potential customers via social media or a newsletter, which you can use to provide them with offers or targeted communications. It’s a good idea to get these email addresses in exchange for offering them something of value, like a guide or eBook. For example, if you have a scuba diving business, you can offer a guide of the top five diving spots in your area.
4. CommunicateContent & social media are useless if you're not actively communicating w/ potential customers. Click To Tweet
It’s not enough to generate content and run a social media page if you aren’t actively communicating with potential customers. Do you ensure you answer all incoming queries in a timely fashion? Are you monitoring and responding to reviews, regardless whether they are positive or negative? Ensuring that you keep a close eye on the interactions taking place on your social media platforms, is a great way to show people that you care about their experience with you, and goes a long way to engender trust in your business.
These are just four ways that your brand can increase its bookings in the short term, and by integrating the above into long-term digital marketing activities, you should definitely see some success.
If you are unsure about implementing any of these steps, why get in touch with us, and we’ll help you get on track as soon as possible.