How to Decide on a Colour Palette for Your Brand
All businesses should have a visual representation of themselves that tells the customer what to expect from their product or experience. A great deal of this customer-business experience is dependent on the colour scheme of the brand, which is why knowing how to choose the right palette for your business will help get this message across much easier. Colours are intrinsically intertwined with words, emotions, and feelings, and this colour psychology works on both a conscious and unconscious level. This is why it’s so important to pick a colour palette that perfectly suits your brand.
Getting StartedCreate a mood board of images and photos you feel capture the look and feel of your business Click To Tweet
When picking a palette, you should have a good idea of what your brand’s values are and what they represent. This will be instrumental in helping you select the colour palette that matches your brand’s personality. To get a better idea of what colours might be best for your brand, you can create a mood board of images and photos you feel capture the look and feel of your business, and work off of this.
Are you Warm or Cool?
The next choice you can make is whether you would like to have warm or cool colours. Warm colours are seen as energetic, fun, and friendly Click To TweetCool colours are calmer and more trustworthy. Click To Tweet Now that you have this in mind, you have many options. You can choose one signature colour or pair it with black and white, or even use a colour wheel to pair your choices with a contrasting or complementary shades. You can also use one or more shades to create various levels of saturation or a colour gradient. The combinations you can come up with are endless.
Finalising your choice
Once you’ve made your final decision, you will need to have rules in place on how your colour will be used across platforms to create consistency. To do this, you will need to identify the HEX code of each colour you have chosen for future reference.
This is just the beginning of the process, and you might find that you spend the next few months tweaking your scheme until it’s perfect. During the implementation, you might find that customers don’t react to your current scheme, or that it’s difficult to read on certain platforms. This is nothing to worry about, as only testing, trial and error will help you identify problems.
Choosing a colour palette is one of the most important activities you will undertake for your brand, but it’s one you don’t have to do alone. Contact us today if you need expert branding help.
Related Tags: Travel Digital Marketing
Have Your Say…
Deep Blue Digital © 2018. All rights reserved