CONTENT MARKETING BY DEEP BLUE DIGITAL
Today’s customers are more sophisticated than ever before. They have a wealth of accurate information available at their fingertips and understand the world around them. Communicating to them involves being able to create honest, personalized content that offers more than a hard sales push. After all, it takes just a few Google searches for them to compare prices and offerings. This means that the days of sales-heavy copywriting is over, and has been replaced by persuasive marketing that aims to add value first, above all else.
Clients no longer want to just read about an amazing experience. They want insider tips, how-to guides, recommendations, humorous stories, and much more.
If your business wants to truly harness the power of written content then it needs to make content writing a core part of its marketing strategy. This is a service that Deep Blue Digital is happy to offer.
What is Content Marketing and why does your business need it?
Content marketing is a strategic marketing tactic that is all about creating and distributing valuable, relevant, and consistent content to your target audience and search engines. The online space is filled with content, but not all of it is relevant or useful, and the relevance and usefulness of your post content can drastically impact your ranking in search engines.
Today, your average customer is more likely to research a potential service provider, destination, or product, using the internet, than they are by any other means. What will catch their attention is relevant, quality content that is specific to their travel experience, and that can be easily consumed and shared across social media. Creating content to fit these needs a sure-fire way to get your business to stand out from the crowd, as it allows you to showcase what your business (and your business alone) can offer customers.
How Deep Blue Digital can help you
- Blog posts
- Website content
- Email marketing
- Landing pages
- Press releases
- Lead magnets
- SEO rewrites
- Graphic design