We all know that when used incorrectly, commercial email can be the equivalent of junk mail. Unethical opportunists have given email marketing a bad rep, but when it is chosen by customers as a means for a company with whom they have done business or wish to do business to stay in touch, it can …
Email Marketing: Building Your Travel Brand or Missing the Mark? Read More »
Author Bio: Jonathan is the founder of Engine Scout, a marketing agency in Australia that specializes in search engine optimisation for Melbourne based companies. He leads the teams business development and marketing efforts. Good SEO takes times and if you want your website appearing on the first page of Google, you need to be patient …
3 Practical SEO Tips That Take Less Than 5 Minutes to Set-Up Read More »
Reputable business awards generate good publicity, and the travel industry acknowledges excellence in various categories. Recognition is given to those who excel at providing memorable travel experiences for their clients, regardless of the business size. If you feel that your time is at capacity looking after your clients, stretch a little more to enter awards, …
Travel Industry Awards: Why Entering is Good for the Business Read More »
Most e-commerce businesses know about the incredible power email marketing offers their enterprises. Not only is it a great way to stay in direct communication with your clients, but email is also algorithm-free, which is another way of saying you won’t wake up one morning to see that the way emails are being sent has …
Opportunity for Abandoned Online Shopping Carts – Send Them A Mail Read More »
Want your Google AdWords campaigns to create even better results? Who wouldn’t want to enjoy better ad placements with better click-through rates, all the while enjoying a lower minimum bid for keywords? It all comes down to your quality score and improving this can take you from good results to great results. To achieve this, …
3 Ways To Increase Your Google Adwords Quality Score Read More »
Every entrepreneur wants their business to succeed, but when you don’t offer a typical product or service, it’s challenging to find marketing advice that applies to you. Running a gym or fitness studio means that you’re trying to secure several repeat clients and that your interactions with them are more focused on the long-term than …
If you are an owner or manager of an SMB, you probably already know the importance of being visible online. However, you also probably know that being online is not enough, as you ideally want to be found first on search engine pages, and seem trustworthy by browsers. This means implementing a Search Engine Optimisation …
Want To Rank Higher Online for Free? Do Some SEO! Read More »
When it comes to writing for an audience with the intent of having them perform a specific activity, such as clicking on a link, or phoning a business for more information, you have to include a Call To Action (CTA) in the writing.The CTA tells the reader, in clear and concise wording, what they should …
How to Create A Call To Action That’s Guaranteed To Get Attention Read More »
While this may sound like something you should try, we’re here to tell you that it is in fact, not the best idea, and better yet, we have some very compelling reasons that you should keep in mind when temptation strikes. You don’t necessarily understand their business If you are new to the market, it …
3 Reasons Why It’s A Very Bad Idea To Copy Your Competitor’s Marketing Strategy Read More »
How are you currently marketing your personal training business? While awareness generated from word of mouth might have been sufficient in the past, the competitiveness of today’s market means you need to look to other tools as well. When promoting a service that’s a personal skill, it’s all about how you market yourself – as …