How to Boost Your Business’ Mobile SEO
The importance of mobile technology has never been more important than the last couple of years. In fact, mobile and tablet internet use already surpassed desktop use in 2016 across the world, which means you have to ensure that your business can be easily reached on mobile platforms. In this post, we’ll look at some practical examples that you can apply to boost your business’s mobile SEO rankings.
Why do it in the first place?
The screen sizes of mobile devices are much smaller than the average desktop computer’s screen. This means that if your website isn’t configured to display optimally on these smaller screens, you make it very difficult for browsers to become interested in your services. If you combine this with the fact that in today’s hyper-connected world you only have a couple of seconds to catch the attention of browsers, you have to ensure that they can read about your business quickly and easily.
Make navigation easy
Another consideration you can make when ensuring your website will automatically fit any screen size, is also to make sure that navigating the website is easy. This often means giving a simplified site structure that makes it easy for viewers to get the info they want, and installing other features like clickable phone numbers, and larger buttons.
SEO is your friend
Apart from the mechanics of your site, you should also ensure that you make it easy for search engines to index your site. This is where Search Engine Optimisation (SEO) comes in, and is focused on various improvements and content strategies to make sure you appear high in search results. One of the more practical changes you can make right now is to ensure that your business’s contact information is consistent across all your platforms.
These three examples are just the tip of the iceberg when it comes to a fully-optimised mobile SEO campaign. This is because every business will require a unique mix of SEO best practices that address their specific problem areas. If you want expert help for your business’s mobile SEO, or want to schedule a site audit, don’t hesitate to contact us today.
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