The Most Important 2018 Digital Marketing Trends For The Travel Industry
AutomationMarketing automation was, and will remain one of the most important game-changers for your digital marketing efforts. Click To Tweet
This is because CRM platforms like Infusionsoft allow you to integrate most, if not all of your online platforms into one place, giving you unprecedented management and growth opportunities.
Content marketingContent marketing is one of the best ways to establish a rapport with your online audience, positioning you as an expert in your business’ field. Click To Tweet
Content marketing has been one of the top digital marketing activities for the past couple of years, and it’s no surprise that this goes for 2018 as well. Content marketing is one of the best ways to establish a rapport with your online audience, positioning you as an expert in your business’ field, and best of all, helping to boost your online presence.
One of the growing trends is video content marketing, which is an incredible opportunity for the travel industry, and you should think about creating, or giving your visitors a space to share videos of your location.
Search Engine Optimisation
Speaking of your online presence, Search Engine Optimisation (SEO) will be crucial for the travel industry’s digital marketing efforts. Not only will it become increasingly important that you get a better ranking so that people can find you more easily, a good SEO campaign helps to tune up most of your digital assets as well.
Thinking ahead of the lifecycle and personalisation
The days of thinking your customer lifecycle ends after a sale is made are long gone, and most of the latest innovations in digital marketing supports this thinking. With tools like Google Optimize, you can easily start implementing AB testing for your campaigns, which can help to segment your audience.
Yes, audience segmentation is nothing new, but the next step, personalisation, promises to be of great value to marketers. Personalisation marketing is just that, using services to provide your customers with an individualised marketing experience. Over time, this might even begin to include website personalisation, and is a great way of giving your visitors a unique experience that will significantly raise the chances of them engaging with your brand.
Mobile internet access has surpassed desktop access as far back as November 2016, and shows no signs of slowing down. This means that if your website isn’t mobile friendly, you’re potentially losing out on a lot of internet traffic.
2018 looks to be another promising year for the digital marketing world, and with our help, you can leverage these trends to skyrocket your travel business’ presence and growth. Contact us for more info.
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